Director of Sales

Position Department:

Sales & Marketing

Job Overview:

The Director of Sales is responsible for the planning, development, execution and overall management of sales programs consistent with, and supportive of, the overall business objectives of the hotel for both core and outer markets.

Reports To:

Managing Director


Sales Managers

Key Relationships:


·         All department managers, sales & marketing, executive team


·         Hotel guests/visitors, civic organizations, meeting planners, media, travel industry, food and wine industry, trade associations, other hotel executives, vendors, owners representatives, corporate office personnel

Work Area:

Sales Offices

Qualifications and Requirements:


·         Understanding: Ability to read, comprehend and carry out instructions according to established procedures

·         Comprehension: Fluent in the English language

·         Organizational Skills: Work efficiently, utilize multi-tasking, prioritize tasks

·         Hygiene and Sanitation: Adherence to uniform, grooming and personal hygiene standards and expectations per SOP’s

·         Punctuality: Adherence to posted schedule and arrival time and attendance at mandatory meetings when scheduled

·         Responsibility: Personal comportment in line with Standard, New York policies, standards, and expectations

·         College degree.

·         5-8 years Sales experience.

·         Strong Leadership and communication skills.

·         Strong managerial skills.

·         Compute accurate mathematical calculations.

·         Fluency in English both verbally and non-verbally.

·         Previous experience in hospitality industry, preferably a 4-star Lifestyle hotel.

·         Familiarity with statistical reports.

·         Experience in strategic planning and execution.

·         Knowledge of contracting, negotiating, and change management.

·         Knowledge of structuring sales quota goals and revenue expectations.

·         Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts.

·         Professional written and verbal communication and interpersonal skills.

·         Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects.

·         Ability to participate in and facilitate group meetings.

·         Ability to:

o   Perform job functions with attention to detail, speed and accuracy.

o   Prioritize and organize.

o   Be a clear thinker, remaining calm and resolving problems using good judgment.

o   provide clear directions

o   Follow up with subordinates to ensure completion of projects assigned.

o   Understand guest’s service needs.

o   Work cohesively with co-workers as part of a team.

o   Maintain confidentiality of guest information and pertinent hotel data.

o   Understand market segmentation, yield and inventory management.


·         College degree.

·         Hotel operational experience.

·         Certification of previous training in computers.

·         Experience with computers,

·         Fluency in a foreign language, preferably, French, German, Spanish or Italian


·         N/A

Essential Job Functions and Responsibilities:

·         Lead sales team to drive results from sales related segments and achieve overall hotel revenue goals;

·         Oversee Event Sales. Maintain pace reports and deploying strategies to meet and/or exceed budgeted revenues.

·         Liaise with Food & Beverage Management and Culinary team to ensure successful execution of meetings and events.

·         Ongoing compset analysis, spearheading menu changes and updates, in collaboration with Food & Beverage Management

·         Achieve non-revenue related goals such as KPIs, proactive sales efforts, cross-selling, etc;

·         Direct and coordinate company sales and marketing functions.

·         Develop and coordinate sales selling cycle and methodology.

·         Analyze and evaluate the effectiveness of sales, methods, costs, and results.

·         Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets.

·         Directly manage major and critical developing client accounts, and coordinate the management of all other accounts.

·         Participate in the development of new project proposals.

·         Establish and implement short- and long-range goals, objectives, policies, and operating procedures.

·         Supervise the planning and development of company marketing and communications materials.

·         Represent the company at various community and/or business meetings to promote the company.

·         Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.

·         Promote positive relations with partners, vendors, and distributors.

·         Recommend and administer policies and procedures to enhance operations.

·         Work with department managers and corporate staff to develop five year and ten year business plans for the company.

·         Establish and implement short- and long-range departmental goals, objectives, policies, and operating procedures.

·         Serve on planning and policy-making committees.

·         Recruit, train, supervise, and evaluate department staff.

·         Support all hotel wide training, guest relations, branding and cultural initiatives.

·         Maintain awareness of all departments operational challenges and assist when appropriate.

·         Attend hotel wide social, community and associate functions.

Salary 140-160K

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