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Coming 2022
We’re heading straight to Thailand’s capital with our Asia flagship, in one of the country’s tallest buildings and most vibrant neighborhoods.
When we make a big move, we make a big move.
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Coming November 2021
From sunrise to sundown, this beach is buzzin’. Overlooking the Gulf of Thailand, our lush new escape is the seaside getaway you’ve been looking for.
Hua Hin has been a beloved beach getaway for over a hundred years, dating back to the construction of the railroad connecting the bustling metropolis of Bangkok with this dreamy seaside town. By the mid-1920s, it became the chosen holiday retreat for Thai nobility drawn to the undiscovered pristine coastline.
Over time, this sleepy fishing village has transformed into a popular coastal destination while maintaining its old world charm and natural beauty. This beach town has been even further awakened with the arrival of The Standard, Hua Hin.
A nod to the hotel’s first waterfront resort in Miami. The hotel is nestled in a lush garden dreamscape with native flora and greenery, just steps from the Gulf of Thailand. A colorful collection of 199 rooms, suites and villas is complemented by an innovative spa program seamlessly paired with a lively and vibrant pool scene, and a variety of drinking and dining options to suit every taste.
There’s the Lido restaurant and bar for all-day indoor or al fresco dining, elixirs and fresh pressed juices at The Juice Café, and the impeccably restored Heritage House, Praça, for authentic Thai food and craft cocktails in an unparalleled setting.
Hua Hin has been a beloved beach getaway for over a hundred years, dating back to the construction of the railroad connecting the bustling metropolis of Bangkok with this dreamy seaside town. By the mid-1920s, it became the chosen holiday retreat for Thai nobility drawn to the undiscovered pristine coastline.
Over time, this sleepy fishing village has transformed into a popular coastal destination while maintaining its old world charm and natural beauty. This beach town has been even further awakened with the arrival of The Standard, Hua Hin.
A nod to the hotel’s first waterfront resort in Miami. The hotel is nestled in a lush garden dreamscape with native flora and greenery, just steps from the Gulf of Thailand. A colorful collection of 199 rooms, suites and villas is complemented by an innovative spa program seamlessly paired with a lively and vibrant pool scene, and a variety of drinking and dining options to suit every taste.
There’s the Lido restaurant and bar for all-day indoor or al fresco dining, elixirs and fresh pressed juices at The Juice Café, and the impeccably restored Heritage House, Praça, for authentic Thai food and craft cocktails in an unparalleled setting.
Sign up to get exclusive first looks and hotel updates, up to 25% off your next stay, and all the details for fun happenings to come.
Let's work together
For hotel owners and investors interested in working with us, please reach out to our development team.