LE BAIN: What’s your connection to Jules Kim and Katie Longmyer of Select Summer Fridays?
ETTA SHON: I’d known about Jules’ work for several years as we have had many friends in common, and several of whom had suggested that I meet her because of our fashion/art/events connection. I was already a fan of Bijules. When I was in Paris for Fashion Week last season, I stopped by her showroom for a visit and we just clicked. I found her to be ultra unique and unconventional. Once back in NYC, she hit me up about the SSF collab, which I was happy to do.
What was your inspiration while working on it?
I was originally going to go for an Art Nouveau inspiration, but Jules suggested that I go for a Patrick Nagel direction which probably makes more sense for the brand and its crowd. I was stoked about the Nagel direction as it reminded me of the hair salon posters from the '80s that I loved as a kid.