At its core, Blind Barber has always been about offering a product, service, or space that promotes unfiltered individuality; to help people feel like the best versions of themselves so they can create whatever moments they desire with confidence. Fragrance is such a big part of that feeling, you know? It’s the finishing touch to your “get-ready” routine, the thing that sets the tone for your day. Maybe it’s a bright, citrusy scent for lounging in the park with friends, or something a little more seductive like a touch of tonka bean and musk for a night out. Either way, it’s the final step in that transformation.
When it came to partnering up with The Standard, High Line, we were immediately inspired by the intention behind the hotel’s design, specifically the windows, which have always allowed (and maybe even encouraged) guests to show their true selves to the passersby below in a way that felt freeing, exciting, and even a bit “bad.” Since both of our brands were built on the idea of helping guests feel like their truest selves and encouraging them to share that self with the world, it was only natural for us to team up on a product like a fragrance that embodies the intention of our brands.
The windows! I mentioned it above, but they’re the perfect example of this idea of being comfortable and proud of your truest self. A true portal for both you and anyone who might catch a glimpse, allowing the exact version of yourself you want to show the world to shine through.
An unexpected skin scent with the pulse of sweat, mint on the lips, a captive musk, and pink grapefruit radiating in the warmth.
Every Blind Barber speakeasy starts with a simple haircut. Then, behind the chair, a secret door opens into something unexpected. This fragrance mirrors that same tension: what starts off as bright, clean, and inviting slowly reveals something raw, human, and intimate underneath. It’s polished but primal; refined yet sweaty.
Rob Wilce, our Co-Creative Director and fellow partner at Blind Barber, said it best: "To bring this to life, we envisioned a guest’s reflection trembling in the window, vibrating with the bass from the 18th floor. Sweat slicks their neck, their shirt clings to their back, and that soft, charged daze hits the moment the night peaks and time folds in on itself. They’ve danced through bodies, through beats, through someone else’s hotel room. The skyline outside pulses like a bruise while music from the night melts into a hangover.
It’s then that two mouths meet on impulse. They forgot their name hours ago, and in a blink, they’re at the front desk begging for a late checkout, still breathing in the warmth of what just happened.
That’s the moment we bottled: sweat captured through IFF Headspace technology, blended with pink grapefruit and blackcurrant bud for the flash of light; spearmint for the cool air between mouths that popped a piece of gum and are about to kiss; and white suede and musk for the touch that lingers on skin long after the night’s over.”.
It was a dream. Everyone was on the same level in terms of wanting to create something that felt real, vulnerable, different and sexy.
I mean, both of our brands flipped their respective industries on their heads - literally and figuratively.
Blind Barber took the barbershop and rebuilt it into something alive: a speakeasy and cultural hub where haircuts turned into conversations, cocktails, and connections. From there, we built an entire brand that dives into all sorts of cool shit. The Standard reimagined hospitality. I remember reading that founder André Balazs once said, “At The Standard, nothing is standard; even the hotel signs are upside down. There’s a suggestive playfulness involved.” Every hallway, window, and party feels like part of a larger show, where the line between guest and character blurs. Even the upside-down logo carries meaning, it’s more than a logo - it’s a philosophy of seeing the world differently and inviting others to do the same, which is exactly what we’re striving to achieve at Blind Barber.
We’re fam’ now so of course GLASS HOUSE will live in our shops and sites. Beyond that, who knows...but we do think there will be other incredible retailers that will want to be a part of this exciting project.
Plain and simple, it’s for that someone who wants to break from the norm, to push the boundaries a bit while being unabashedly proud of who they are in every moment - and, hopefully, inspire others to do the same.
Shop the new fragrance, Glass House, HERE.
