June has been labeled PRIDE month in the US. Is consolidating PRIDE into just one month or even just one weekend doing a disservice to the community as a whole, especially when you have brands trying to use PRIDE simply as a marketing tool?
MILK: It really does just come down to them slapping something on the label. I went into Michaels today, and Michaels is notorious for giving money to hate organizations and religious organizations, and they had a whole PRIDE section. And then that got me thinking; did some queer person who worked there set that up so they could feel prideful in their job? Was it some sort of way to get back at the man?
DETOX: I didn’t really realize it until I started traveling the world, but PRIDE isn’t necessarily just one month. It starts in the beginning of April in some places and goes all the way into November in other places. For those of us who work in the industry, it’s all over the place, and that is great because it doesn’t feel like you’re just pigeonholing yourself into one month of the year. It should be all encompassing, but you always see in June the companies doing PRIDE branding for anything you can purchase. I like it for queer companies, yes, absolutely, they should be doing it.
MILK: Well those are the people who should be getting these jobs. Who should be getting these multi-million and billion dollar corporation jobs. This is the thing. These corporations pay us PENNIES to try and get us to do these things. They’re like, ‘you should do it because you’re queer, and we embrace you, and you will get our name behind you.’ And it’s like NO we are still working class citizens!
DETOX: Not to be hypocritical, because I did take their money, but Absolut vodka did a PRIDE campaign, and they’re a multi-million dollar company and were paying us on a scale depending on our followers! I thought about that and then I think about someone like Kettle One. I don’t know if you know this but Kettle One’s number one priority as a company, all year round, is to give back to the LGBT community, which is amazing, but you don’t see them running around saying let’s slap a PRIDE flag on our bottles. Are the other companies donating the money from these pride bottles to LGBTQIAP+ organizations?
MILK: Companies are going to have to become more transparent in putting it out there every day of the year if they want us to buy into their pridefulness during June.