Corporate Marketing Coordinator (NYC based)
Job Purpose
Provide administrative support to the Global Marketing + Brand Team. Maintain department’s systems, databases and reports. Represent the Marketing Department both internally and externally in a professional manner in accordance with Company standards. Additional tasks as assigned.
Duties and Responsibilities
Brand & Marketing
· Assist on all marketing and brand projects, including promotions, digital media, programming, partnerships, creative design work.
· Collect, create and manage brand-wide presentations and decks, working cross-departmental to complete.
· PowerPoint decks for business development, owner presentations, and new initiatives, etc.
· Own special activation post-event reporting documents and assist in creating monthly marketing reports.
· Partake in brand and marketing creative, partnerships and promotion idea brainstorms and works well in an ‘all-hands-on-deck’ team style.
Digital & Media
· Support Marketing Director with day-to-day needs as it relates to global agency of record workload.
· Assist with paid media campaigns, including campaign set up, updating targeting strategies, and end of month reporting.
· Assist on execution of database growth strategies, including sweepstakes, brand partnerships, takeovers, and paid campaigns.
· Provide support for website CMS updates, uploads, and new page creation.
· Responsible for collecting and adding database lists from the hotels (Wifi, F&B reservations) into CRM platform.
Social
· Asist on all brand social media management, including scheduling, posting, engaging, and analyzing
· social media content for brand accounts, including Instagram and Facebook.
· Manage influencer-hosting program, reviewing inquiries, sharing with properties, drafting contracts, and analyzing deliverables and results in tandem with property teams.
Admin
· Coordinate meeting requests, incoming project inquiries, team travel schedule, marketing budget monthly tracking and team invoicing, etc.
· Responsible for uploading images/files to The Box and keeping the box organized.
Qualifications, Knowledge and Skills
· 2+ year of experience in marketing or PR assistant or coordinator role.
· Bachelor’s degree in Marketing or similar filed such as Branding or Communications.
· Strong analytical skills in research and analysis of business-related content.
· Able to calculate ROI of the content.
· Administrative and organizational skills: work well under pressure and deadlines, attention to detail, speed and accuracy.
· Exceptional interpersonal and communication skills in English in written and verbal form.
· Creative and open-minded to interesting ideas for initiating new content.
· Extremely proficient in PowerPoint and Excel. InDesign and Photoshop experience a plus.
· Sound decision making; the calm in the storm.
· Act with integrity & confidence; our reputation is paramount to our success.
· Ability to manage changing priorities effectively.
· Highly motivated and pro-active; act with professionalism and positivity in all interactions.
· Flexibility to work a varied schedule, which may include weekends and holidays.
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