Party Patrol

Find Your TRIBE: Esmé x BOHO Pattaya

At Esmé, The Standard’s first-ever beach club at The Standard, Pattaya Na Jomtien, the line between day and night doesn’t really exist. It shifts. It builds.

This season, Esmé is partnering with BOHO Pattaya, a nightlife venue known for its underground programming and music-obsessed crowd. Together we're launching TRIBE at Esmé, a series built around house music and a shared audience, where the vibe is the story. 

The format is straightforward. TRIBE begins in the late afternoon, while the beach is still relaxed, and builds steadily into the evening. Guests move from a looser, open-air scene into a higher-energy nighttime atmosphere as the music progresses. The crowd and sound evolve together over the course of the day.

At Esmé, the setup leans into our amazing beachfront setting—those views! The look is clean and playful, with Mexican-inspired cocktails and light bites served throughout. Fire performances are used sparingly as the night sets in, complementing but never overtaking the music. The DJ lineup mixes Pattaya mainstays and international talent, all aligned with the same direction.

The night continues at BOHO Pattaya, where the after-party shifts indoors. The environment becomes more focused, with lower lighting and a tighter space that allows for a deeper, more club-driven sound. The two venues are positioned as a single experience rather than separate events.

The first edition last month set the tone. The next series is scheduled for May. 

You don't wanna miss it. Join us next time.

Follow on Instagram: @esmebeachclub


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