"An unlikely hybrid of modernist architecture and gritty rock 'n' roll"
A true original, The Standard, Hollywood is a retro classic located in the heart of West Hollywood on the legendary Sunset Strip. A quintessential neighborhood destination, the hotel embraces its original vintage design and offbeat sensibility, a lively experience, the hotel abounds with creativity and spirited clientele. From the wavy mid-century modern façade to the blue AstroTurf pool deck to the floor-to-ceiling shagged lobby, expect unexpected touched at every turn. The laid-back public spaces include the beloved LA restaurant Croft Alley open 24/7, a top-secret nightclub Mmhmmm, the desert backdrop Cactus Lounge, a lobby with nightly DJs and the iconic pool deck with views of LA.
Read through a summary of our Post Covid-19 Health & Safety Plan, with all the key points and information you need for a sweet and safe stay.
"An instant classic"
"The coolest hotel in Hollywood"
"It is all about the basics being at their absolute best"
"Destination lodging for fashion-forward, budget conscious travelers"
"Bursting with innovation"
"Not your typical hotel"
"The Standard is anything but"
"Far cry from the name"
Food & Drink
Music, meetings, and eats against a desert backdrop.