Due to the restrictions imposed by the California State and City authorities and the safety of our guests and staff, The Standard, Hollywood will be temporarily closed. We will share updates on our reopening date here and on our social media platforms. Thank you for your ongoing support and we look forward to welcoming you back in the near future.
A true original, The Standard, Hollywood is a retro classic located in the heart of West Hollywood on the legendary Sunset Strip. A quintessential neighborhood destination, the hotel embraces its original vintage design and offbeat sensibility, a lively experience, the hotel abounds with creativity and spirited clientele.
From the wavy mid-century modern façade to the blue AstroTurf pool deck to the floor-to-ceiling shagged lobby, expect unexpected touched at every turn. The laid-back public spaces include the beloved LA restaurant Croft Alley open 24/7, a top-secret nightclub Mmhmmm, the desert backdrop Cactus Lounge, a lobby with nightly DJs and the iconic pool deck with views of LA.
"An unlikely hybrid of modernist architecture and gritty rock 'n' roll"The New York Times
"An instant classic"Paper Magazine
"The coolest hotel in Hollywood"The Sunday Times, London
"It is all about the basics being at their absolute best"Elle Décor
"Destination lodging for fashion-forward, budget conscious travelers"Los Angeles Times
"Bursting with innovation"The London Times
"Youthful sophistication"W Magazine
"Not your typical hotel"Condé Nast Traveller
"The Standard is anything but"Vanity Fair
"Far cry from the name"The Times
ALL ROOMS FEATURE ICONIC L.A. VIEWS FREE WI-FI 24-HOUR ROOM SERVICE OVERSTOCKED MINIBARS SUPER COMFY BEDS EGYPTIAN COTTON SHEETS FLUFFY DOWN PILLOWS FLOOR-TO-CEILING WINDOWS SLIDING GLASS DOORS AND BALCONIES GIANT MIRRORS BLUETOOTH AUDIO SPEAKERS CUSTOM ORGANIC BATH AMENITIES COZY ROBES X-LARGE BATH TOWELS MOOD LIGHTING AMPLE WORK SPACE PET-FRIENDLY
ROOMS WITH ADA-COMPLIANT FEATURES AVAILABLE