"An unlikely hybrid of modernist architecture and gritty rock 'n' roll"
Due to the restrictions imposed by the California State and City authorities and the safety of our guests and staff, The Standard, Hollywood is temporarily closed. The hotel reopens on November 1st. Click here to book your stay. We will share updates on our reopening here and on our social media platforms.
A true original, The Standard, Hollywood is a retro classic located in the heart of West Hollywood on the legendary Sunset Strip. A quintessential neighborhood destination, the hotel embraces its original vintage design and offbeat sensibility, a lively experience, the hotel abounds with creativity and spirited clientele. From the wavy mid-century modern façade to the blue AstroTurf pool deck to the floor-to-ceiling shagged lobby, expect unexpected touched at every turn. The laid-back public spaces include the beloved LA restaurant Croft Alley open 24/7, a top-secret nightclub Mmhmmm, the desert backdrop Cactus Lounge, a lobby with nightly DJs and the iconic pool deck with views of LA.
Read through a summary of our Post Covid-19 Health & Safety Plan, with all the key points and information you need for a sweet and safe stay.
"An instant classic"
"The coolest hotel in Hollywood"
"It is all about the basics being at their absolute best"
"Destination lodging for fashion-forward, budget conscious travelers"
"Bursting with innovation"
"Not your typical hotel"
"The Standard is anything but"
"Far cry from the name"
Food & Drink
The Pool Deck
CURRENTLY CLOSED DUE TO COVID-19
DAILY 8AM - 10PM
A bonafide icon: blue AstroTurf, Ping-Pong, power lunches, sunbathers, and the best people watching this side of the 101.
Music, meetings, and eats against a desert backdrop.