Spa Director
Spa Director
Department: Spa & Wellness
The Spa Director leads the daily operation, financial performance, and continued development of The Standard Spa, Miami Beach’s spa and wellness experience. This role is responsible for elevating service, treatment quality, and the atmosphere of the spa while preserving the property’s relaxed, creative, and welcoming spirit.
Overseeing massage, facials, nail services, the hammam, cold plunge, sauna, steam room, yoga studio, and retail, the Spa Director ensures every element contributes to a thoughtful and memorable experience for hotel guests, members, and local visitors. This leader brings proven luxury hotel spa experience, refined service instincts, and the ability to develop a talented team with clear standards and consistent accountability.
Working closely with the Senior Director of Programming and other department leaders, the Spa Director helps position wellness at the heart of the hotel experience and strengthens the spa’s reputation as a leading destination in Miami.
Tasks and Duties
Leadership and Service Excellence
Establish and maintain service standards that reflect luxury hospitality through personalized attention, anticipation, discretion, and thoughtful follow-through.
Maintain a visible presence throughout the spa and property, engaging with guests and members, supporting employees, and identifying opportunities to improve the experience.
Oversee the complete spa journey, including reservations, arrival, consultations, treatments, bathing facilities, retail recommendations, and departure.
Inspect spa areas daily to ensure cleanliness, presentation, ambiance, equipment condition, and readiness meet established standards.
Address guest concerns promptly and professionally, guiding the team in effective service recovery and preventing recurring issues.
Review guest feedback and service performance, translating findings into practical improvements.
Spa Operations and Treatment Quality
Direct daily operations across treatment services, bathing and thermal facilities, the yoga studio, spa reception, and retail.
Maintain clear operating procedures, treatment protocols, and service expectations across all spa disciplines.
Build and nurture a diverse team of skilled practitioners who deliver consistent, distinctive, and high-quality experiences.
Continually evaluate the treatment menu, products, and service offerings to ensure quality, relevance, and alignment with the spa’s vision.
Manage appointment availability, practitioner schedules, treatment room utilization, and facility capacity to balance guest comfort with business demand.
Ensure employees can confidently explain services, products, and facility use and make appropriate recommendations within their professional qualifications.
Maintain reliable communication between spa reception, practitioners, instructors, and hotel departments.
Wellness Programming and Hotel Collaboration
Partner with the Senior Director of Programming to develop and deliver wellness programming, visiting practitioner experiences, workshops, and activations.
Ensure programming is supported by appropriate staffing, facilities, scheduling, and service standards.
Collaborate with Rooms, Membership, Marketing, Food & Beverage, Culinary, Sales, and Events to connect wellness with the wider hotel experience.
Develop spa packages and experiences that encourage participation, repeat visits, and longer engagement with the property.
Work closely with the Membership Director to support member engagement, communicate offerings, and respond to feedback.
Support Marketing in presenting the spa accurately and compellingly through service information, partnerships, and promotional initiatives.
Identify new opportunities that strengthen the spa’s identity while demonstrating guest value and operational feasibility.
Financial Performance and Retail
Develop annual budgets and business plans with the General Manager and Finance Director and remain accountable for spa financial performance.
Monitor revenue, expenses, payroll, productivity, and profitability, taking timely action when results fall below expectations.
Evaluate pricing, service mix, appointment utilization, and demand to support sustainable revenue growth.
Curate retail selections that reflect the spa’s vision and guest needs, supported by thoughtful merchandising and team product education.
Maintain purchasing, inventory, product usage, and stock controls to minimize waste and protect margins.
Review vendor and product partnerships for quality, service, value, and financial contribution.
Recommend facility improvements, equipment investments, and new offerings supported by clear operational and financial rationale.
Team Development and Accountability
Recruit, onboard, train, and retain employees who demonstrate technical skill, professionalism, warmth, and care.
Set clear expectations for service, attendance, conduct, presentation, and performance, addressing concerns consistently with Human Resources.
Provide ongoing coaching and practical training in guest interaction, treatment delivery, product knowledge, service recovery, and operational procedures.
Develop managers and supervisors who take ownership of daily operations, team performance, and follow-through.
Foster a supportive environment that values employee well-being, collaboration, and accountability.
Build staffing and development plans that support business needs and create opportunities for internal growth.
Facilities Safety and Standards
Partner with Engineering and Housekeeping to maintain safe, clean, and reliable treatment, bathing, and thermal facilities.
Ensure preventive maintenance, sanitation, water-quality monitoring, and equipment inspections are completed and documented by the responsible teams.
Maintain appropriate procedures for consultations, contraindications, consent, privacy, incident reporting, and emergency response.
Verify that practitioners maintain required credentials and perform services within their qualifications.
Identify hazards promptly and follow corrective actions through to resolution.
Ensure department policies and procedures are understood, consistently followed, and updated as operations evolve.
Required Skills and Qualifications
At least five years of progressive spa leadership experience, including senior management responsibility within a luxury hotel or resort spa. Hotel spa experience is required.
Demonstrated success improving service standards, guest satisfaction, team performance, and financial results.
Experience overseeing multiple treatment disciplines, retail, and hydrotherapy or communal bathing facilities.
A refined understanding of luxury service and the ability to deliver it with warmth, authenticity, and attention to detail.
Strong financial skills, including budgeting, forecasting, labor management, pricing, and inventory controls.
Experience collaborating across hotel departments on programming, packages, and guest experiences.
Proven ability to recruit, coach, and lead practitioners, service employees, and managers.
Strong organizational skills, sound judgment, and consistent follow-through.
Clear written and verbal communication in English; additional languages preferred.
Proficiency with spa reservation systems, operational reporting, and standard business software.
Degree in hospitality, business, spa management, or a related field preferred, or an equivalent combination of education and relevant experience.
Availability to work evenings, weekends, holidays, and key programming dates as business needs require.
Physical Requirements
Ability to move throughout the property and spa facilities, including stairs, and remain actively engaged in operations for extended periods.
Ability to bend, reach, and move supplies weighing up to 15 pounds.
Ability to work in indoor, outdoor, humid, and variable-temperature environments.
Ability to perform the essential functions of the position, with or without reasonable accommodation.