Hey Thailand, Welcome to The Standard

The Standard is everywhere

We mean that literally. We are more than a collection of
lifestyle boutique hotels. We are a brand and a community
with global sensibilities, ideals, and aspirations.

Since opening our first hotel in West Hollywood in 1999, The Standard immediately changed the hospitality model forever. Our inspiration was, and continues to be, drawn from the diversity of talents, interests, and backgrounds of our team members and our guests; positioned at the intersection of art, fashion, music, design, food, and nightlife, coming together in a way that no one else can even dream of.

Our hotels fully take root in the neighborhoods we land in. And we inspire them, too. Take The Standard, High Line, from which an entirely new district of Manhattan sprouted, and The Standard, East Village’s warm, authentic downtown New York experience. The Standard, London serves the apex of culture and energy in the ever-expanding King’s Cross neighborhood, and The Standard Spa, Miami Beach continues to be an unparalleled spa oasis, showing how our brand values easily translate from metropolises to resorts, which led us to The Standard, Maldives in 2019.

Now it’s time to go further and venture into new territories, ones so rich with culture, art, and natural beauty that The Standard brand will feel right at home, with our Asia flagship, The Standard, Bangkok Mahanakhon, located in one of the most iconic buildings in the city. We’ll then continue to grow into Thailand with The Standard, Hua Hin, a beloved beach getaway. The impact and influence of The Standard will be felt throughout the entire country.


Have we gotten you excited? 

This is only the beginning and just a little bit about us.
Subscribe to The Standard below to get the latest hotel updates,
best promotional offers, and invites for all the fun happenings to come.

Learn more about our upcoming expansion into Bangkok and Hua Hin, and plan your visit now, with up to 30% off at The Standard, Hua Hin, and stay tuned for a special offer for The Standard, Bangkok Mahanakhon.

See you soon,
The Standard Hotels

Sign Up & Get 30% Off Your First Stay

From new property openings and hotel updates to special offers and fun happenings, subscribe to The Standard to get it all delivered to your inbox, including up to 30% off on your first stay at The Standard, Hua Hin and a special offer at The Standard, Bangkok Mahanakhon (stay tuned for details!). You won’t regret it. *Cannot be combined with other promotions.

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