Once upon a time, we all had a lot less choices...
Say you wanted to see a movie: you were at the mercy of whatever, wherever, and whenever it was playing. If you needed a ride, you’d go stand on the street and start whistling and throwing out your arm like some Parisian lady/gentleman of the night. It wasn’t quite as dramatic as it sounds, but sometimes it was a real hassle. To meet someone, you had to go to something called a “bar,” and try your luck with whatever motley assortment of characters happened to have wandered in off the street.
To take another example: hotels. At most of them, to this day, if your flight lands at 8am, you’re cooling your high heels until the 3pm check-in. And pretty much everyone who’s reading this has had the experience of being awakened at the crack of 11am by the front desk or housekeeping.
That’s all about to change…
The Standard has now introduced something called Standard Time, thus bringing its hotels into the present day with its myriad choices. Now you get to choose when you want to check in and out of our five hotels in New York, LA, and Miami. Come early. Stay up late. Sleep in. What you do with Standard Time is up to you. Instead of changing your plans to suit our schedule, we’re retooling ours for yours.
For those who get overwhelmed by the idea of all these choices, allow us to ease you into this concept of TIME gently with a bit of light reading…
Say you wanted to see a movie: you were at the mercy of whatever, wherever, and whenever it was playing. If you needed a ride, you’d go stand on the street and start whistling and throwing out your arm like some Parisian lady/gentleman of the night. It wasn’t quite as dramatic as it sounds, but sometimes it was a real hassle. To meet someone, you had to go to something called a “bar,” and try your luck with whatever motley assortment of characters happened to have wandered in off the street.
To take another example: hotels. At most of them, to this day, if your flight lands at 8am, you’re cooling your high heels until the 3pm check-in. And pretty much everyone who’s reading this has had the experience of being awakened at the crack of 11am by the front desk or housekeeping.
That’s all about to change…
The Standard has now introduced something called Standard Time, thus bringing its hotels into the present day with its myriad choices. Now you get to choose when you want to check in and out of our five hotels in New York, LA, and Miami. Come early. Stay up late. Sleep in. What you do with Standard Time is up to you. Instead of changing your plans to suit our schedule, we’re retooling ours for yours.
For those who get overwhelmed by the idea of all these choices, allow us to ease you into this concept of TIME gently with a bit of light reading…
The Standard Guide to the East Village
Explore our guide to spending time in the East Village.
Liza Voloshin's Primetime Guide
See the filmmaker and it-girl's ideal New York spots for morning, afternoon, evening, night, and late night.
The West Hollywood Water Polo team checks in
See snaps from the time we invited the squad to scrimmage in our Hollywood pool.
A Future Eyes Staycation
See how LA mystic and Future Eyes-founder Brent Pearson spent his time at The Standard, Downtown LA.
The Standard's Guide to Rainy Days in Miami
Read our suggestions of what to do when the rain rolls in.
The Standard Guide to Little Havana
Check out how to spend your Standard Time around Calle Ocho.
