Thanking Our Lucky Stars: Goodbye For Now, Hollywood

After over two decades, we bid a fond farewell to our very first hotel.
It is with a heavy heart that we must announce the closure of The Standard, Hollywood, which shut its doors indefinitely on Friday, January 22nd. Despite 22 years of unconditional love for our hotel, our guests, our team and our community, the hotel was unable to prevent a significant increase to its lease, which made operating the property impossible.

Alive with personality & personalities, and the backdrop of countless legendary tales, Hollywood was the birthplace of The Standard’s culture. It came to life through its timeless design, live music performances at Desert Nights, blue Astroturf pool scene, living art in ‘The Box,’ and the many late, hazy nights at our nightclub incarnations: Purple Lounge, Mmhmmm and Giorgio’s. While there are and will be more Standard hotels, there will never be another Standard, Hollywood. And though it is painful to say goodbye, we know that the community we inspired will live on.

To help us give the hotel a proper sendoff, you flooded our inbox with photos, memories, and stories of your time there. There were way too many to count, but we compiled some of the best into a digital scrapbook for you to enjoy whenever you could use a little California sunshine. Thank you for everything. We are eternally grateful.

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