Fashion Week

ROTATE X Snapchat Bring High-Summer Glamour to Sweeties

It’s not London Fashion Week without a party at The Standard, London.
Sweeties sparkled a little brighter as ROTATE Birger Christensen teamed up with Snapchat to celebrate the launch of their Spring Summer 2026 collection, Spiral Rose. Co-hosted by international icon Amanda Lepore, the evening brought together friends of the brand, industry insiders, and a touch of nostalgia for a night that felt like a high-summer reverie in the heart of the city.

The mood was set with cocktails crafted by Ciroc, Casamigos, and Don Julio, while Sydney Lima’s DJ set provided an electric soundtrack that pulsed through the venue. But we didn’t stop there. A surprise set from Sugababes sent things gloriously sideways. Overload, Round Round, Push the Button - a holy trinity of noughties hedonism that had the dancefloor moving like it was 2002 (only better dressed).

Founders Thora Valdimars and Jeanette Madsen were on hand to toast the occasion, marking the brand’s first-ever event on the London Fashion Week schedule with their London community.
Consider this your sign to stay out a little later. Sweeties does its best work after dark.

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