Hit the club for a fresh dose of summer style, courtesy of CHATO STUDIO
From the collaboration in Bangkok last year, CHATO STUDIO continued their journey to the beautiful shore of Hua Hin. Crafted from light sheer mesh fabrics, pearls, and beaded charms, each piece reflects playful femininity and effortless elegance—asking for no permission to shine. This collection tells the story of floating between dreams and freedom, where sunbeams ripple across the ocean’s surface.
“Our goal is to make everyone feel like they’re traveling with GIGI to a quiet seaside village—where sunlight dances on waves, stories are etched onto pearly skin, and the ocean’s melody becomes jewelry,” says Wachana Charoensomsamai, Founder & Creative Director.
The highlight? The exclusive CHATO BEACH CLUB at The Standard, Hua Hin. This vibrant beachfront space transformed into a hub of freedom, dreams, and style, attracting notables, influencers, and fashion lovers. Guests enjoyed cake workshops with BakerxFlorist and explored limited-edition drinks and photo spots featuring large CHATO bags and colorful carts. Browse and shop the latest collection at The Standard Shop, located conveniently in the hotel lobby.
Experience the magic—where the sea, style, and freedom collide.
