Last month, The Penthouse at The Standard, East Village took on a new glow as 4AM Skin celebrated the nationwide Target launch of Clean Sheets.
Founded by Jade Beguelin and Dr. Sabrina Sade, MD, the brand welcomed guests for an intimate evening that unfolded from sunset dinner to a DJ-led celebration, with bespoke Doce Mezcal cocktails crafted by The Standard's bar team flowing throughout.
Wrapped in rich shades of red, The Penthouse transformed with draped interiors, a glowing terrace, and immersive product moments woven seamlessly throughout the space. At the center of it all was a striking bed installation—a playful nod to Clean Sheets and the idea that your skincare routine begins before your feet even hit the floor.
Scroll through to take a sneak peek at the night!
