Turning Our Hua Hin Resort Into A Runway


Our resort looks like a runway with new uniforms designed by the ever-talented @vickteerut.

Pang Sudhinaraset, founder of modern womenswear brand VICKTEERUT, is a woman of many talents. She’s an impeccable tailor. She’s a visionary designer. She’s a world traveler. And now, she’s added another notch to her resume as the creator of our gorgeous (if we do say so ourselves) uniforms at The Standard, Hua Hin. Without further ado, get to know the woman who’s making every moment a runway moment at our seaside resort.

What sparked your interest in fashion?

MC Hammer’s 1990 music video U Can’t Touch This.

Describe your style in three words:

Lawless, Eccentric, Vibrant.


What would you wear if you were to attend the Met Gala After Party at The Standard?

A see-through catsuit with hand-knitted starfish nip covers, a seashell to cover my most private part, glass heels, futuristic sunglasses, and no makeup.

Tell us what inspired the uniform collaboration for The Standard, Hua Hin?

It’s simple, The Standard’s playful sensibility.

What are the challenges and opportunities in designing uniforms?

The biggest challenge is creating a design that enhances the staff’s confidence. Despite having the same uniform, if they feel confident, I believe their personality and identity will still shine. In turn, that will give a fun dynamic to the landscape.

How would you describe The Standard’s style?

I would describe it as a playfulness that lies under a seemingly simple yet deliberately curated design.


What time of day is your favorite at The Standard, Hua Hin?

Hands down, Lido Bar in the afternoon.

What is the best thing about working in fashion?

Honestly, I just love to see people feel happy and confident in the clothes I design. There’s no better feeling.


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