Our Mission

To create experiences by embracing and empowering a diverse collective of team members, collaborators, and guests, who choose to call The Standard home.

Our Core Values

Unconventional + Compassionate

We have an edge, we provoke, we push boundaries and we are not for everyone. But we care deeply for the humanity of our guests, communities and teammates and their comfort, safety and inclusion are always our primary responsibilities.

Creative + Pragmatic

Creativity must infuse everything we do, and everyone in the organization. Commercial realities will always exist but we use these constraints to push, not limit, our creativity. We believe there is always a way to make it work. If we don't have the solution, we dig deeper creatively to find one.

Individuality + Teamwork

We actively look for and embrace individuals that bring a unique perspective to the team and do not ask you to conform, but rather celebrate your individuality. We share a common mission that we can only achieve with an intense commitment to teamwork, trust and a responsibility to embrace our entire Standard family.

Our Staff

Standard employees embody our core values from within, in a way that’s natural and easy, making the guest experience and the work environment the best in the industry. The Standard, London are immensely proud of the diversity of our team and culture we have established since opening.

Click here to see their Gender Pay Gap Report.

Family Portraits

Click here to read more about our family.

Join the Standard Family

The Standard HQ





High Line, NYC

Miami Beach


Hua Hin


East Village, NYC

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