Marketing Manager

Company Background  

The Standard is one of the most culturally engaged hotels in the world. Hotels with real cultural life, an inclusive spirit and true creative attitude. A destination layered with events and amusements that leaves you with an uplifted feeling. The Standard's irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. The Standard hotels are known for their taste-making clientele, their pioneering design, and their unrelenting un-Standard-ness.  

Mission Statement  

To create experience by embracing and empowering a diverse collective of team members, collaborators, and guests, who choose to call The Standard home.  

Our Purpose  

The Standard’s commitment is to being an anchor for each neighbourhood in which we reside as well as a platform for culture and creativity. Bringing people together in its spaces to interact with each other in genuine ways. Our promise is to ensure that a stay is an experience and that a memory means making friends and having stories to tell. To understand why it exists, is to understand that The Standard is a platform for people to meet, to engage, to learn, to dine, to sleep, to dance, to hideaway, to make believe and to do so whilst being yourself and having fun doing it. We think of ourselves as a stage, not just a hotel. Here, you can become whomever you like, even if for just a night. Here, you will meet new friends, find new challenges, eat new food, stay up late, sleep in later, and at times, never even leave the property. We are unapologetically comfortable with disrupting expectations. It’s WHO WE ARE!  

#StandardFamily  

Job Title: Marketing Manager 

Department: Marketing  

Location: Sales and Marketing Office 

Reporting to: Director of Sales & Marketing 

Responsible for: N/A  

Job Purpose: The Marketing Manager will work alongside the Director of Marketing. This position is responsible for helping to oversee various aspects of strategic marketing, programming & activations, creative development (e.g., photoshoots, collateral, etc.), PR & promotions-liaising with all property departments to ensure optimal results. 

Main Duties & Responsibilities: 

• Photoshoot coordination/production (scouting/walk-throughs, load-in/out, post-production, distribution of final selects/files, etc.  

• Property (F&B and Hotel)  

• PR Agencies  Production Houses  

• Commercial (Paid)  

• Corporate  

• Management of all property photography & video assets/library  

• Update and maintain press library and ensure always up-to-date and current  

• Assistance coordinating Media/PR and Influencer visits (for both hotel and venues)  

• Website updates -brand and third party (Yelp, Google, etc.)  

• Activations & Programming support & coordination-pre-event prep, ordering materials, invites/RSVP tracking, licensing, updating websites, production of signage & posting, ensuring all parties are prepped, in-person management of programs/events, etc.  

• Promotions-assist in development and the tactical execution of all components of promos/packages to ensure optimal revenue and success  

• Signage & Collateral - assist in creative development, production, securing of approvals, posting & tracking/updating to ensure current/relevant  

• F&B Marketing support (menu production, special events, timelines/schedule management, monitor for relevancy, etc.)  

• Create and develop presentations using PowerPoint/Keynote 

• Partnership/Collaboration/Sponsorship assistance, outreach and tracking  

• Budgets & Billing 

• Barter budget tracking  

• Programming, Photoshoot & Media budget tracking  

• Assist with Estimates, Purchase Orders, Invoice Processing, Tracking, etc.  

• Assistance with general administration (accounting, office supplies, meeting room requests, gifts, amenities, inventory, etc.)  

• Manage, track and prioritize miscellaneous requests   

• Maintain company standards throughout all marketing procedures 

Brand Ambassador:  

Throughout the hotel we actively seek to employ a unique, diverse and thoughtful group of people that are committed to delivering our unconventional brand of hospitality while also growing with us.  

• They are committed to and fully comprehend the idea of being of service;  

• They do not just delight guests, but excite them–by creating unique, unexpected & memorable experiences;  They are ambitious, vibrant and social/friendly individuals;  

• They genuinely embrace diversity in all forms, interested to have people from all race and gender to be their friend;  

• They encourage genuine relationships with guests that enable them to not only preempt needs but foresee desires;  They have personality and depth;  

• They have a desire and unyielding appetite for learning & knowledge—being in-the-know with what is happening in the city and around the world;  

• They are creative in areas like music, cinema, art, performance, fashion, design, tech and business;  

• They are engaging, socially adept and solution-based individuals able to navigate the scene with confidence and ease;  

• They are able to entertain guests in a compassionate, respectful and meaningful manner;  

• They are authentically themselves; 

• They want to play a role in constructing a kinder and better world. 

Essential: 

• Understanding: Ability to read, comprehend and carry out instructions according to established procedures  

• Comprehension: Fluent in the English language  

• Organizational Skills: Work efficiently, utilize multi-tasking, prioritize tasks  

• Hygiene and Sanitation: Adherence to uniform, grooming and personal hygiene standards and expectations per SOP's 

• Punctuality: Adherence to posted schedule and arrival time and attendance at mandatory meetings when scheduled  

• Responsibility: Personal comportment in line with Standard, New York policies, standards, and expectations  

• College degree.  

• Strong Leadership and communication skills.  

• Strong managerial skills.  

• Compute accurate mathematical calculations.  

• Fluency in English both verbally and non-verbally.  

• Familiarity with statistical reports.  

• Experience in strategic planning and execution.   

• Knowledge of contracting, negotiating, and change management.  

• Knowledge of structuring sales quota goals and revenue expectations.  

• Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts.  

• Professional written and verbal communication and interpersonal skills.  

• Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects.  

• Ability to participate in and facilitate group meetings.  

Ability to:  

• Perform job functions with attention to detail, speed and accuracy.  

• Prioritize and organize.  

• Be a clear thinker, remaining calm and resolving problems using good judgment.  

• Provide clear directions  

• Follow up with subordinates to ensure completion of projects assigned.  

• Understand guest's service needs.  

• Work cohesively with co-workers as part of a team.  

• Maintain confidentiality of guest information and pertinent hotel data.  

• Understand market segmentation, yield and inventory management.  

Desirable:  

• College degree.  

• Hotel operational experience. 

Physical Requirements: 

• Exert minimal physical effort in transporting item s of need 

• Endure various physical movements throughout the work areas 

• Remain in stationary position for extended periods of time 

• Satisfactorily communicate with guests, management, and co-workers to their understanding. 

• Must be able to read, write, and speak.