Marketing Coordinator

Job Title: Marketing Coordinator 

Department: Marketing  

Location: Sales and Marketing Office 

Reporting to: Director of Sales & Marketing 

Responsible for: N/A  

Job Purpose: As our Marketing Coordinator, you will be the backbone of the Marketing and Culture team – supporting and assisting our Marketing Director and Culture Team working in partnership with our senior team to deliver a diverse range of marketing initiatives and service for the hotel. 

Main Duties & Responsibilities: 

Social Media + Content  

• You’ll act as a community manager and planner for our social channels where you’ll post, share and respond to comments and messages in the Standard tone-of-voice. You’ll be content obsessed; know your TikTok trends from your Instagram Reels and be eager to get on property to capture new content.  

• You’ll work with the Marketing Director and Digital Marketing Manager to amplify these efforts and help create engaging and exciting social content.  

• Manage our influencer programme – review inquiries, help draft contracts and analyze deliverables.  

Website + Email  

• You’ll be the go-to person to update our website with all the latest news and programming with fresh copy and content on a regular basis. - In collaboration with the Marketing Director you will brief in/assist the production of emails to go out to our wider database. Programming + F&B Support - On a day to day basis you will support the wider Hotel, Restaurants and Bars with promotional campaigns and be the point of contact for all flyers, signs, newsletters etc and assist in the creation of inhouse collateral and materials. You will be the point person to brief in any design or collateral requests to the corporate office.  

• You will help ideate programming ideas alongside the Marketing Director to create buzz across the hotel and support these activations.  

Press + Influencers  

• You will act in collaboration with the Marketing Director on brand campaigns and content including assisting and helping plan regular photo shoots across the property. You will work closely with our PR agency to coordinate photo or film shoots for media and act as a local contact to manage all media and PR requests.  

Admin  

• You will be the go-to for admin support with invoicing, budgets, briefing and owning calendars. 

Physical Requirements: 

• Exert minimal physical effort in transporting item s of need 

• Endure various physical movements throughout the work areas 

• Remain in stationary position for extended periods of time 

• Satisfactorily communicate with guests, management, and co-workers to their understanding. 

• Must be able to read, write, and speak. 

This is not a ‘Standard’ Marketing and Culture Coordinator role so you will need to have serious stamina and passion, be highly social, upbeat and friendly; confident and handle pressure well; thrive in a high-volume, high-energy environment and able to work equally well both independently and as part of a team.  

Do you have what it takes to be our Marketing and Culture Coordinator at The Standard, High Line?  

While prior experience in a similar role is always useful all are welcome at the Standard; you will have however an uncompromised and natural flair for marketing and be able to build genuine relationships with partners that enable us to not only pre-empt needs but foresee desires. In addition to this you will also need….  

• Prior experience as a Marketing Coordinator or Assistant (or similar) with a good understanding of how an office works or an eagerness to learn! (Or ability to showcase how you have many of these skills already!)  

• You are super organized, an amazing planner and able to manage lots of projects at once while seamlessly handling inbound requests from the team and leaders. A multi-tasker who is quick on their feet and happiest when busy.  

• A strong handle on TikTok and Instagram with a keen understanding for creating quick and snappy content.  

• Experience in developing campaigns & content, partnerships and social media communications. 

• Basic understanding of InDesign, photo shop and graphic design skills are essential  

• You may have some hospitality experience however it’s not essential for this role; candidates with a background in similar culture-based industries such as music, arts, fashion, entertainment are particularly welcome  

• Interest in events and openness to later working hours if we have an evening party or activation. (Hours back in lieu, of course!)  
• Enthusiasm is mandatory so you’ll be highly motivated and pro-active within every interaction and come with plenty of ideas. We are defined by our richness of personality and diversity of background and lifestyle so if you think you have what it takes to be our Marketing ad Culture Coordinator, we’d love to meet with you.