Miami Beach

SER.O.YA at The Standard

SER.O.YA at The Standard

Join us from May 23rd - May 27th for SER.O.YA’s pop-up in the Canvas Room. Shop their latest men’s and women’s collection and curate your summer wardrobe. 

Dates & Times:

  • Thursday 5/23 & Friday 5/24 from 10AM - 7PM

  • Saturday 5/25 & Sunday 5/26 from 11AM - 8PM

  • Monday 5/27 from 10AM - 7PM


Established in 2020, SER.O.YA is a New York-based ready-to-wear label founded with the intention to upgrade and refine your wardrobe. With a focus on crafting effortlessly cool and timelessly luxurious designs—SER.O.YA creates minimalist collections powered by maximum style. Everyday essentials in the form of breathable knits, vintage inspired denim, and ultra-luxe fabrications are interchangeably worn for easy dressing that never compromises. With versatility at its core, the brand’s simple yet significant aesthetic comes through in classic silhouettes that are anything but conventional.