Sales Manager

Duties and Responsibilities: 


Administration & Sales 

  • Achieve daily and monthly targeted number of sales activities with effectiveness 

  • Develop business leads for the Hotel on a weekly basis 

  • Research & prepare monthly lists of key account acquisition to target 

  • Plan a minimum of 5 site inspections/entertainment meetings per week to qualified potential accounts or new accounts 

  • Solicit new and existing corporate/consortia/lifestyle & luxury accounts to meet and exceed revenue goals through telephone prospecting, outside sales calls, site inspections and written communication 

  • Attend hotel clients and local community business events to network and maintain high visibility 

  • Up-sell, cross-sell and promote Hotel facilities & services at every available opportunity to maximize sales revenue 

  • Attend overseas trade shows, key client events, FAM trips and sales trip as planned, submitted and approved at the beginning of each year and updated calendar at each quarter 



Customer Service 

  • Update management and relevant departments on VIP arrivals, meet and greet accordingly 

  • Update Reservations & Front office team fortnightly on new account acquisition and that relevant guest profiles are shared to ensure to maximize GEM (Guest Engagement Management) 

  • Host “WOW” site inspections & FAM trips to deliver the brand promise providing exceptional customer service at all times 

  • Provide positive and constructive feedback as necessary to the respective Heads of Department 

  • Handle guest and internal customer complaints and enquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily  





  • Prepare monthly action plan for main market segment and implement an account development plan for key accounts to achieve maximum revenue in both short and long term 

  • Fully responsible of accounts under his/her management to achieve financial and non-financial objectives, including contracting, updating profile, and renewing contracts 

  • Conduct negotiations to achieve the best profit and rates for The Standard, Singapore 

  • Work closely with DOSM & DOR to ensure pricing strategy across market segments are aligned to meet & exceed revenue targets 

  • Work closely with DOSM and assist with contributing towards the preparation of the Annual Business Plan relevant to your market segments 

  • To attend weekly yield meetings and monthly strategic meetings to develop and adjust sales strategies, short term pricing and channel tactics 



  • Perform monthly review account profile on room nights production and average rate and utilize Agency 360 & Demand 360 and relevant business intelligence tools to maximize ROI 

  • Monitor competitors’ rate strategy, account penetration and marketing activities to maintain a competitive edge 

  • Update Director of Sales & Marketing on market trends and business leads 

  • Ensure that all accounts profile, all sales reports and any other relevant information are updated in the CRM system 


Personnel & Other Duties 

  • Identify and communicate ideas, customer expectations from assigned segments and territory 

  • To be aware of community, business, political and social factors that may affect the hotel’s financial performance 

  • Develop and maintain positive and productive working relationships with other colleagues and departments 

  • To attend training sessions and meetings as and when required 

  • Maintain confidentiality of proprietary materials and information 

  • Follow company and department policies and procedures 

  • Ensure dress-code and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures 

  • To support and uphold The Standard’s Corporate Mission and Values in all interactions 


Qualifications, Knowledge and Skills: 

  • A minimum of 3-5 years' experience in a similar capacity with proven track records in a 5-star/Lifestyle hotel 

  • Bachelor’s degree in tourism, hospitality, or related field 

  • Excellent verbal, reading and written communication skills 

  • Proficient in all Microsoft Office systems required and Opera & CRM systems preferred but not essential 

  • Customer centric with a core focus on providing guests with a positive experience to build long-term relationships   

  • A track record in achieving and exceeding sales targets  

  • Excellent negotiation, presentation and influencing abilities to secure new business opportunities  

  • A team player and builder 

  • Able to maintain the highest standards of professionalism, ethics and attitude towards all hotel guests, clients and colleagues 

  • A motivator and self-starter    

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