Das Is Huge: Standard Bier

One of the great pleasures of the changing seasons is the change it brings to our other palettes - the taste buds, that is. A new season means new flavors, not to mention the old ones conjuring up memories of days past.

Which is why The Standard teamed up with master German brewmasters Bitburger to bring you Standard Brauhaus, our very own signature seasonal brew. Frankly, we're drunk with pride and joy. First on tap is Standard Brauhaus Licher Oktoberfest, a deep copper German Märzen Lager just in time for fall. It's full-bodied, earthy, toasty, and crisp, with notes of caramel and a hint of sweetness.

Watch The Standard’s fetching in-house beer maiden getting dressed for Oktoberfest and the arrival of Standard Brauhaus below.

And join us at The Standard Biergartens in New York and Los Angeles for Oktoberfest revels. We’ll be pouring stiefels of Standard Brauhaus in New York, but LA will have to wait a little longer for its first taste. Angelinos are always late anyway.

Can’t find your Lederhosen? Pick up your stylish Standard German bier drinking garb at The Shop.


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