Director of Marketing & Programming

General Job Description

At The Standard, marketing isn’t just about selling rooms, it’s about shaping culture. The Director of Marketing & Programming leads the property’s storytelling across all platforms and touchpoints. This role oversees marketing, partnerships, cultural programming, creative direction & design, communications, digital presence, local campaigns, and serves as the key liaison for PR and photo shoots.

In close collaboration with the Director of Food & Beverage and our corporate marketing team, the Director ensures seamless planning, coordination, and execution of events and activations that embody The Standard’s bold, playful, and timeless brand.

Division: Marketing
Level of Responsibility: Executive
Core Knowledge Areas: Integrated & Digital Marketing, Content Creation, Branding, Event Programming, Social Media, Culture & Current Events, Hospitality

• Proven marketing expertise with both strategic vision and creative flair

• Detail-oriented with strong organizational and project management skills

• Exceptional copywriting and communication (verbal & written)

• Strength in analytics, reporting, and ROI-driven strategy

• Ability to lead creative direction with passion and pride

• Proficiency in PPC, SEO, paid search & social campaigns

• Graphic & web design skills (Adobe InDesign, Photoshop, Illustrator)

• MS Office proficiency

• Weekend and evening availability for major events and programming

• Partner with Sales, F&B, Spa, Membership, Retail, and Catering & Events to create and execute marketing and programming initiatives that elevate the guest experience and meet revenue goals.

• Develop and manage strategic marketing plans, overseeing the annual Sales & Marketing budget.

• Lead cultural programming and brand-aligned events, pop-ups, and partnerships, especially during peak cultural moments like Art Basel, Miami Music Week, Swim Week, and major holidays.

• Manage communications and promotions, including guest and member updates, cultural calendars, and brand campaigns.

• Oversee property digital and social initiatives: database growth, ad campaigns, engagement, and online reputation management.

• Provide creative direction and manage production of collateral, campaigns, and promotional materials.

• Collaborate with PR partners to maximize coverage, build press value, and secure strategic media opportunities.

• Book and manage talent, artists, and partners for activations, ensuring alignment with brand and guest expectations.

• Oversee guest list management, event production, and property activations from concept to execution.

• Support Human Resources on culture collateral, internal communications, and brand standards.

• Partner with the GM and PR team on any crisis communications or sensitive brand messaging.

• Maintain financial records for campaigns and events, including reconciliations, reporting, and vendor management.

• Ability to lift up to 30 lbs.

• Ability to stand for extended periods as needed.