Q&A

Draft - FLORA

This summer, FLORA joins The Standard, Brussels for the second edition of the Open Air Series at The Rooftop Garden. 

Founded by two long-time friends, FLORA is looking to diversify the way you experience Belgian beer, elevating the taste of your favourite terrace drink by brewing it with various flowers. The Belgian natives did not want to stop at beer and instead created a recognisable universe around shared experiences and daytime culture which range from events to artistic collaborations. 

Ahead of their rooftop takeover on July 11, we caught up with one of the co-founders of FLORA Thibault, to talk about building the brand, future direction, and our collaboration

For people discovering FLORA for the first time, how would you describe your brand and the world you’ve built around it ?
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Your beers brewed with flowers break away from the Belgian beer industry norms customers are used to. What sparked this idea originally and what bigger role do you feel your flowers play in the universe you’ve created ?
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In what ways do you feel like FLORA has helped to connect you to the cultural industries and what inspired the interest in the connection ?
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The Standard, Brussels has quickly become a meeting point for culture, hospitality and creative communities in the city. What made this collaboration feel like a natural fit for FLORA and what do you hope attendees will be able to take away from the event ? 
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FLORA is still quite a new brand, with lots of exciting potential. What’s coming up for the brand in the near future?
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At what point did Flora stop being "a beer project" and start becoming a cultural project?
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What's a moment from the last year that made you think, "Okay, this is becoming something bigger than us"?
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You're curating the line-up, what will make it distinctively "Flora"? 
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FLORA takes over The Rooftop Garden at The Standard, Brussels on Friday July 11 as part of the Open Air Series.

Expect great music, sunset views, an opportunity to try FLORA’s beers and one of Brussels’ most exciting communities gathering 29 floors above the city.

See you upstairs – RSVP here

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