When I first got in bed with Warby Parker a little over a year ago I never thought it would last this long. I expected more of a "Wham, bam, thank you, Stan!" sort of thing.
But much to everyone's delight, we're still going strong. First, it was the sunglasses giveaway on StndAIR, followed by The Readeries at The Standards in Miami and Downtown LA. For you bookworm types, we even had a short story contest.
Now, for all you music lovers, we're proud to announce our Standard Sounds x Warby Parker Artists-In-Residence program. We've taken our acclaimed live music series to the next level, with yet another off the charts collaboration with our friends from Warby, and created a program to foster the hottest and best emerging artists out there.
Legendary film music supervisor Randall Poster (who soundtracked, just to name a few, Kids, Rushmore, Velvet Goldmine, 200 Cigarettes, The Thomas Crowne Affair, Boys Don't Cry, Zoolander, The Royal Tenenbaums, Somethings Gotta Give, The Aviator, The Squid and the Whale, Lost, The Darjeeling Limited, The Hangover, Moonrise Kingdom, Boardwalk Empire, Spring Breakers, and Skyfall) and the mastermind behind Standard Sounds in the East Village, Annie Ohayon, have selected six artists to spend a week at each of the properties and compose two original songs a piece. The artists, whose work will be packaged in a limited-edition LP just in time for Xmas, include Sophie Auster, Nikki Lane, Teddy Thompson, Cillie Barnes, Goldspot's Sidd Kholsa, and one other, very special surprise.
But the chosen few of you don't have to wait 'til Christmas for your first listen. This week, we're opening Warby Parker's first-ever West Coast store at The Standard, Hollywood, and in true Stan d'Arde fashion, we're throwing a big bash. Auster, Khosla and Barnes will all be on hand to play for our friends.
Geoff McFetridge's new wall graphic for the new Warby Parker store in Hollywood.
Photos by Alden Wallace