In conjunction with the five-year anniversary of Massive Goods, a lifestyle brand that boldly celebrates the canon of LGBTQ Japanese manga artists, friends and collaborators came to The Standard, Biergarten in droves to support expansive gender and sexuality rights. While partygoers sipped on Standard Brauhauses and munched on sausages, they talked to Standard Culture about the importance of the brand and what it means to them.
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Massive is about showing a new generation of Asian gays that it’s possible to be visible, trendy, and popular all at the same time. When Massive first started, we wanted to bring Japanese bara gay art to a more Western audience. The first people who were buying it were Asian gays who were seeing themselves outside of what was mainstream gay, so we made that concept the underline of our company, deciding to photograph only Asian models and showing people what it looks and feels like to be us. Moving forward, we want to be even more overt and unapologetic about who we are.
Even though I’m a cis female, I think it’s amazing to be strong, confident, and open in your sexuality. Massive reflects Japanese culture and the S&M vibe makes it stand out. If you look at New York City from a distance with a magnifying glass, it looks like everything is mixed, but if you take a closer look, the Asian-American experience is not really exposed. It’s about Asian queer visibility. As time goes by, the new generations should look at history and examine the people who have fought for our rights—that liberation is hard won. Massive is about being here, being queer, and being proud. And I mean, that drawstring shibari bag is everything!
I love that The Standard Biergarten is hosting all this gayness! It’s very important for queer persons of color and API (Asian Pacific Islander) because there is still so much repression when it comes to queerness. There needs to be an open forum where queerness can be celebrated in a fun and casual way. It’s about the human experience and community-building.
At the core, Massive is about inclusivity, love, and self-love. It’s about expression and being comfortable in your own skin.