December 02 2016

The Many Faces of The Standard Spa, Miami Beach by Photographer Brian Finke

Miami-Shot at The Standard
Photographer Brian Finke, whose editorial work has appeared in The New York Times, Wired, National Geographic, The New Yorker, and Esquire, turns his eye for detail to The Standard Spa, Miami Beach's poolside scene.
If there’s one thing we really know at The Standard, it’s how to create indelible spaces where people can let loose and be their true selves.
 
A classic example is our beloved pool at The Standard Spa, Miami Beach. It’s as reliably joyous a place as you’ll find in this topsy-turvy world—as good for basking in the sun, sipping frosé, and taking a dip, as it is for some first-rate people watching. 

Day in and day out, a sundry cast of characters gathers around this idyllic spot to laze about, play, and plunge. It’s the kind of place where you’d happily ask a perfect stranger to apply a bit of sunscreen, and they'd surely oblige. 

Recently, we dispatched photographer Brian Finke, whose editorial work has appeared in The New York Times, Wired, National Geographic, The New Yorker, and Esquire, to document the many characters that comprise this iconic scene. From muscle men and flight attendants, to waffle houses and people eating at their desks, Finke has a special eye for the eccentric details of daily life. Sure enough, he captured that and much more at our Miami playground. 
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Photography
Brian Finke
Art Direction
Julia Lee Mayer