Director, Sales & Marketing

POSITION DEPARTMENT:

Sales & Marketing

JOB OVERVIEW:

Ensure achievement of financial target for the hotel, and the Sales & marketing team achieve its budgeted goals and individual targets. Build an aligned brand presence in the market, by providing a leadership. Coaching and by being a role model. Build and maintain a positive relationship with key partners, and set and monitor strategic goals. Fully endorse The Standard brand and image with linking corporate policy and strategy.

REPORTS TO:

General Manager, SVP / VP Sales & Marketing

SUPERVISES:

Sales & marketing Team

Financial Responsibility

Responsible for Sales & marketing budget. To ensure S&M Financial Strategy which is in-line with the company policies to ensure the consistent implementation of this strategy. To ensure occupancy, ARR and revenue targets are met as in the proposed annual budget.

KEY RELATIONSHIPS:

Internal:

 All department managers

External:

 Hotel guests/visitors/all business partners

WORK AREA:

Sales & Marketing Office

QUALIFICATIONS AND REQUIREMENTS:

Essential:

 Understanding: Ability to read, comprehend and carry out instructions according to established procedures

 Comprehension: Fluent in the English language

 Organizational Skills: Work efficiently, utilize multi-tasking, prioritize tasks

 Hygiene and Sanitation: Adherence to uniform, grooming and personal hygiene standards and expectations per SOP’s

 Punctuality: Adherence to posted schedule and arrival time and attendance at mandatory meetings when scheduled

 Responsibility: Personal comportment in line with, Standard Huruvalhi policies, and expectations

 Guest-service oriented

 Thorough understanding of global distribution channels

 Excellent understanding and proven practical implementation of yield management

 Analytically minded, strategically focused

 Excellent communication and writing skills
 Able to travel into many countries with free Visa is a plus

Desirable:

 College degree in hospitality, marketing, or business management

 Excellent Microsoft Office skills

 At least 5 years of work experience as DoSM / similar position.

Skills & Attributes:

 Sales driven with proven ability to close sales and achieve results

 Organized, disciplined, dedicated, loyal and a self-starter

 Assertive but with a diplomatic approach to business.

 Must possess top level business management, interpersonal, and facilitation skills

 High level commercial & decision making skills

 Presentation and public speaking attributes will be necessary.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:

 Provide leadership in entrepreneurial sales & marketing activities.

 Develop Commercial plans and strategies for resort to drive revpar performance and minimize CoS.

 Identify and build productive relationships with business partners.

 Develop and implement tactical pricing per geographical market as the business need asserts.

 Lead the Business Review for each property in relation to the Sales and Marketing.

 Influence the Revenue Management team of each property to implement strategies in order to increase revpar performance.

 Set, implement and monitor annual business plan goals and sales targets.

 Ensure all plans and activities lead to achieving a successful strategy.

 Lead the creation of flexible solutions to attract new and potential customers.

 Coach and be a mentor for the S & M team.

 Research, evaluate International & local trends for future business potential.

 Comply with all regional reporting requirements in the said timeframe.

 Represent the hotel at Road Shows, Trade Fairs and other management events.

 Complete sales & marketing activities.

 Determine and implement the balance of business mix into the hotel.

 Co-ordinate and produce the annual rates and contracts, with seasonality changes in mind.

 Develop and maintain a strong relationship with the Government / MOT.

 Continually analyze the best business practices for the hotel.

 Continually drive the sales, revenue teams to achieve the desired goals.

 Maintain effective communication, with regular 1-2-1 and team meetings.

 Assists in overseeing daily operations of Sales & Marketing department

 Works with SVP / VP of Revenue to create and maintain standard operating procedures

 Production of the weekly forecast reports for the property.

 Formulation and implementation of yield restrictions within the CRS’ (Opera & Trust Voyager) and other channels.

 Analyze & prepare rate & inventory recommendations for all volume account & group business opportunities.

 Analyze & produce recommendations on the timing & nature of promotions & specials.

 Assist the General Manager & Director of Revenue Management with the preparation of the annual room’s revenue budget & annual pricing strategy.

 Preparation of monthly & ad hoc business reports for use by senior management. Analyzing the hotels total business levels.

 Provide impact analysis for all capital works.

 Utilize business intelligence reports to support tactical & strategic decisions across all markets.

 Prepare reports & chair the weekly yield meeting & participate within the weekly Groups meeting

 Formulate & implement the demand based pricing strategy together with DoRM.

 Involvement in ad hoc project management as required as part of the hotels management team.

 Effectively lead and motivate the department

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