This October, The Parlor at The Standard, Bangkok Mahanakhon turned into a hub of creativity, conversation, and style as The Standard joined forces with Italian luggage pioneer Crash Baggage to celebrate their first-ever collaboration — the Standard-red Icon Luggage.
Bold, unapologetic, and impossible to miss, the collaboration celebrates a shared belief between both brands: that travel should be lived freely, imperfectly, and with a touch of rebellion. With its signature pre-dented shell, Crash Baggage redefines what “luxury” means — one dent at a time — while The Standard brings its playful spirit and cultural edge to the mix. The result? A suitcase that wears its journeys with pride.
At the center of the evening was a panel conversation exploring the ties between travel, creativity, and entrepreneurship — a theme that echoed the collaboration’s essence. Moderated by Urachaya Chaiyapinunt, co-founder of Table of Hands, the talk brought together leading voices: Duang Poshyanonda, Founder & Director of Duangposh Co., Ltd.; Paulie Sirisant, CEO of Cloud 11; and Francesco Pavia, Founder of Crash Baggage — who flew into Bangkok for the occasion
Together, they unpacked stories about how travel fuels imagination, how airports become creative sanctuaries, and how movement itself shapes identity. “Travel isn’t just about arriving somewhere,” one guest remarked, “it’s about collecting the dents along the way.”
The atmosphere was intimate yet electric — a mix of media insiders, creators, and cool tastemakers. The crowd? Pure Standard energy — @tapitta (actress and Thailand’s wellness muse), @pamelapowder_rei (Creative Director of Vickteerut), @mookwow (film director), @rhunrun (DJ and fashion influencer), @yumasui (international fashion journalist and icon), @puennj (founder of Keystone Studio), and @bjauntanyway (lifestyle blogger and content creator) — the city’s creative vanguard in full form.
Between cocktails and conversation, guests mingled beneath soft lighting, surrounded by displays of the collaboration’s hero piece: a bright Standard-red suitcase perched alongside a playful tuk-tuk installation — a nod to Bangkok’s restless, vibrant rhythm.
As music drifted through The Parlor, plates of artfully crafted bites circulated the room, blending the evening’s easy charm with The Standard’s signature flair. It wasn’t just an event — it was a celebration of the modern traveler: curious, creative, and unafraid to stand out.
The night wasn’t just a launch — it was a statement. A nod to movement without rules, discovery without maps, and the kind of imperfection that makes life interesting.
The Standard × Crash Baggage Icon Luggage is available now at The Shop at The Standard, Bangkok Mahanakhon — and worldwide from November 10.
