Group & Event Sales Manager





As the Group & Event Sales Manager, you will meet and exceed established Group and Event Sales goals. Maintain sales activities and relationships with new and existing accounts in an effort to grow market share.


$65,000 - $70,000 per year









·         Director of Sales, Executive Committee Members, all Department Managers, Assistants, and all other relevant departments


Hotel guests/visitors, Travel Managers, Meeting Planners, Media, Travel Industry, Trade associations, other hotel executives, vendors, owner’s representatives, corporate office personnel



Executive office and all areas of the hotel.




·         Physical:

o   Able to traverse spaces throughout the building as necessary

o   Able to work standing for a minimum of 10 hours a day

o   Periodical bending, kneeling, and stretching

o   Able to pull, push, carry and lift at least 50 pounds

o   Must be able to seize, grasp, turn and hold objects with hands

·         Understanding: Ability to read, comprehend and carry out instructions according to established procedures. Basic understanding of revenue management

·         Comprehension: Fluent in the English language

·         Organizational Skills: Work efficiently, utilize multi-tasking, prioritize tasks

·         Hygiene and Sanitation: Adherence to uniform, grooming and personal hygiene standards and expectations per Standard of Operating Procedures

·         Punctuality: Adherence to posted schedule and arrival time and attendance at mandatory meetings. Able to respond quickly and effectively to emails and phone calls

·         Ability to work a flexible schedule, including nights and weekends

·         Responsibility: Personal comportment in line with Standard, New York policies, standards, and expectations

·         Able to maintain a high level of confidentiality

·         Can handle the pressure of a high volume, high energy venue

·         Strong communication (both written and oral) and management skills

·         Guest service-oriented, detail-oriented and hospitality-minded

·         2-3 years experience in a Sales Coordinator and/or Group Seller role

·         Knowledge in Opera, CVENT, Delphi, and/or Tripleseat software

·         Understanding of Group RFP process and contract negotiations

·         Clear understanding of yielding, rate structure, and inventory management 

·         Comfortable entertaining clients and conducting site tours

·         Ability to respond quickly and effectively to emails and phone calls

·         Proficient in Microsoft Office

·         Ability to work a flexible schedule, including nights and weekends



·         Multi-lingual, travel experience, comfortable entertaining clients, natural networker

·         Understanding of revenue management

·         Menu planning and creation of BEOs and floorplans

·         Understanding of Food & Beverage operations

·         Knowledge of Event and Meeting Management

·         Group strategy



·         Maintain complete knowledge of and comply with all departmental policies/service procedures/standards

·         Excellent time management skills with the ability to multitask between Events and Groups

·         Adhere to weekly and monthly sales activities including; offsite appointments, site tours, networking events, and prospecting

·         Establishes strong relationships with the surrounding community and clientele through regular calls, visits, emails, etc. Qualify all calls and inquiries of the sales office.

·         Input detailed profile notes in Tripleseat and Opera to develop SEV’s database

·         Ability to maintain strong partnerships through effective communication

·         Build and maintain relationships with new and existing clients through; onsite/offsite entertainment and regular communication.

·         Ability to identify need periods and suggest strategies and action plans to increase leads

·         Oversee/audit Group & Event commissions to ensure prompt payment – liaise with Finance Dept. 

·         Take ownership of all incoming Group requests (within the assigned market) and communication with Revenue Management to provide clients with a response in 24hrs or less 

·         Coordinate client site inspections - effectively communicate to Front Office, Housekeeping, and other parties involved

·         Welcome VIP Clients upon arrival and coordinate with operation for special requests/amenities 

·         Attend regularly scheduled meetings: revenue meetings, group resume meetings, etc. as required

·         Accurately communicates cost to clients. Reconcile client account prior to sending the final bill.

·         Ability to pivot and recommend programs to meet client’s needs

·         Play an active role in weekly BEO meetings

·         Maintain accurate availability and rates on guestrooms and function space

·         Manage function space allocation for group and catering bookings based on established guidelines and procedures

·         Liaise with Sales & Events Coordinator to produce Banquet Event Orders (BEO), Floor Plans, estimates and menus for both internal and external use

·         Qualify and respond to Meeting and Event inquiries from all sources, including CVENT and Meeting Broker 

·         Ability to manage Event pre-con, day of setup, and Event breakdown

·         Effectively communicate Event details to all internal departments

·         Oversee Event process from start to finish, ensuring clients’ satisfaction

·         Manage all rental orders for events including external A/V and equipment

·         Ongoing comp set analysis of Rooms and Food & Beverage/Event offerings 

·         Support DOS on all administrative tasks related to the Sales department including; reporting, market analysis, and monthly recaps

·         Proof and Print banquet food signage, meeting room signage, beverage menus, specialty menus, etc.

·         Work closely with F&B Management to create effective, cost-efficient schedules for assigned banquet staff based on forecast and budget.

The Standard, East Village is an Equal Opportunity Employer. All employment decisions are to be made without regard to race, color, age, sex, gender, sexual orientation, gender identity or expression, pregnancy, religion, creed, marital status, transgender status, partnership status, familial status, national origin/ancestry, alienage or citizenship status, mental or physical disability or medical condition, handicap, military status, veteran’s status, genetic information, unemployment status, status as a victim of domestic violence, status as a victim of sex offenses or stalking, employment status, sexual or reproductive health decisions, or any other status protected by federal, state, or local law (“Protected Characteristics”).

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