Brand Activations & Marketing Manager
At The Standard, we don’t just do events, we create cultural moments. We’re looking for a Brand Activations & Marketing Manager who can keep the vibes high, the calendar fresh, and the community buzzing. From intimate wellness workshops to poolside DJ sets and thought-provoking art talks, you’ll be the connector, the curator, and the quiet force behind it all.
What You’ll Be Up To:
- Crafting a vibrant and diverse monthly/annual cultural calendar that celebrates culture, lifestyle, wellness, arts, music, fashion, and more.
- Leveraging expertise and local connections within creative communities to enrich programming, forge partnerships for events and activations, and stimulate business growth.
- Expanding relationships with media, KOLs, personalities, influencers, and companies to enhance promotional support for the cultural calendar.
- Focus on delivering a cultural program that prioritizes quality over quantity of events.
- Maintaining a keen awareness of competitors and consistently benchmarking our events against industry peers.
- Understand, maintain, and enhance the hotel’s identity through programming efforts.
- Ensuring the program is delivered according to established timelines.
- Collaborating closely with the Marketing Department to propose, align, and plan the program activation concept, direction, and feasible execution plan.
- Demonstrating knowledge and understanding of marketing and public relations practices.
- Developing and executing activities for hotel guests, members, and the local community in Miami.
- Collaborating with all departments (Rooms, Spa, Food & Beverage, Membership) to ensure the successful execution of events, parties, and programming.
- Managing and coordinating key events with relevant teams, working closely with the hotel's Marketing team to ensure guest satisfaction and experience.
What We’re Looking For:
- Minimum of 4 years' experience in event programming and management, preferably in a hospitality or entertainment setting.
- Strong knowledge of music, art, fashion, film, and wellness industries.
- Existing relationships amongst the Miami community, tastemakers, and well-aligned partners.
- Proven track record of developing and executing successful events.
- Excellent communication and interpersonal skills.
- Ability to work well under pressure and meet tight deadlines.
- Creative thinker with a passion for cultural innovation.
- Flexible with work schedule based on program activation needs, including availability to work evenings or weekends, on occasion as needed, for key programming moments.
- Capable of building and managing relationships with various departments, external partners, and members/guests.
- Vibrant flair for culture.
- Must be legally authorized to work in the U.S.
- Flexible schedule based on event and programming needs.
- Proficiency in email, spreadsheets, and event planning tools is a plus.
Physical Requirements:
- Move, lift, carry, push, pull, and place objects weighing less than or equal to 25 pounds without assistance.
- Requires grasping, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening, and hearing ability and visual acuity.
- Stand, sit, or walk for an extended period of time, or for an entire work shift.
- Reach overhead and below the knees, including bending, twisting, pulling, and stooping.
Why You’ll Love It Here:
At The Standard Spa, Miami Beach, we care about creating a thoughtful, inspiring place to work. You'll be part of a team that values creativity, collaboration, and community. It’s a space where ideas are welcomed, individuality is respected, and culture is part of the everyday. If you’re looking for meaningful work in a supportive environment, with a few fun perks along the way, you’ll feel right at home here.