Director of Sales

Since its opening in July 2019 The Standard, London has boldly propelled The Standard brand onto the international stage. The hotel playfully respects the building's history while creating new expansive spaces for the neighbourhood to play from our bars, terraces, restaurants, lounges and event spaces throughout the building.

Housed in the former Camden Town Hall Annex in London’s thriving King’s Cross neighbourhood, the 1974 Brutalist building has been meticulously restored and sets the perfect stage for The Standard’s first hotel outside America. The Standard, London has 266 rooms ranging from our snug Cosy Core rooms to terraced suites with outdoor bathtubs overlooking the dramatic St Pancras station. On the ground floor, you'll find Double Standard, our street-facing bar and restaurant home of our legendary burger, Aperol Spritz slushy and our Bottomless Sunday Brunch. (Don't forget to book!) Next door is The Library Lounge, where our carefully curated library pays homage to the building’s original use, and, our Sounds Studio, home of our virtual culture hub, Sometimes Radio. Our 10th-floor restaurant, Decimo is back, where Chef Peter Sanchez-Iglesias’ showcases his live-fire cooking surrounded by 360-degree views of London - only accessible by our iconic exterior red pill lift.

At the heart of our hotels are, of course, the people who through their vibrancy bring our properties to life. Following our reopening in May we are now seeking to appoint a Director of Sales to lead our proactive Sales team at The Standard, London.

Your role

As our Director of Sales, you will work in partnership with our Managing Director, Senior Executive team and Global Sales teams to oversee our sales team and function here in London. You will directly manage a small team of Sales managers, which you will be responsible for coaching and developing to ensure their targets are met and in line with the hotels’ wider sales objectives.

Initially, your focus will be on developing and implementing our post pandemic sales strategy as we continue to work within the restraints of limited international and leisure travel. Over the longer term you will play a key role in defining our revenue budget with our Director of Revenue and implement the annual sales plan through our sales team across all market segments in order to increase market share, average rate and RevPAR. You will also work closely with both the Revenue & Marketing Directors in the creation of promotions and packages to support transient and direct sales in order to achieve our monthly revenue forecasts.
The Standard, London is our first international property in Europe and you will help develop our wider sales and business development strategy within the region to target key accounts travelling inbound to London along with future pan-European business leads for all Standard properties. You will also lead the annual RFP process on-behalf of the hotel.

As our senior sales lead on property, you will of course meet and entertain all of our key VIP clients, partners and travel managers, through individual dinners, or larger fam-trips (once restrictions allow) which will allow you to showcase our property. The Covid19 pandemic has severely restricted international travel, however once it is safe and permitted your role will involve international travel in order to develop key corporate feeder markets; from within the UK and Europe. This may include roadshows, sales calls and international travel trade fairs to promote not only The Standard, London but also our wider group.

This is not a ‘Standard’ Director of Sales position so you will need to have miles and miles of personality and stamina, be highly social, upbeat and friendly; confident and can handle pressure well; thrive in a high volume, high energy environment and able to work equally well both independently and as part of a team.

Do you have what it takes to be our Director of Sales at The Standard....

While we take every detail of design and guest experience seriously, we do not take ourselves too seriously. ‘Standard People’ are at the heart of our brand; vivid, dynamic and engaging. You will need to be a confident and proactive self-starter as we are ideally seeking an individual with a number of years’ experience in a Senior Sales role gained within the London or wider UK Hospitality industry. In addition to this you will also need….

  • Minimum of 5 years Senior Sales experience ideally gained in a similar Director of Sales role in the Luxury, ‘Lifestyle’ or boutique hotel sector
  • Candidates must have a solid understanding and detailed knowledge of the London Hotel market along with current trends
  • Have prior experience of developing revenue budgets and hotel sales plans combined with a creative ‘blue sky’ approach in developing bespoke sales and promotional activities that deliver true ROI.
  • A varied and wide range of key business contacts
  • Highly motivated and pro-active management style (prior experience of managing a team); acting with professionalism and positivity in all interactions.
  • Sound decision making; the calm in the storm
  • Experience of producing a range of monthly business reports for both Corporate Office & Private Ownership.
  • Expert abilities in Opera, Delphi, Salesforce and Microsoft Office

We are defined by our richness of personality and diversity of background and lifestyle so if you think you have what it takes to be our Director of Sales we’d love to meet with you.

All applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates.

Benefits Include

  • Bonus Scheme
  • Hotel Entertainment Account
  • Laptop & iPhone for business use
  • Pension Scheme
  • Life Assurance
  • Private Medical Insurance
  • Use of Hotel Gym & Facilities
  • Meals on duty
  • Employee Rates across all Standard properties
  • F&B Discounts
  • Recruitment Referral Bonus up to £1000
  • Tuition Aid Scheme
  • Season Ticket Loan & regular social activities
  • Bike 2 Work Scheme

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