New York, NY - The Standard HQ Regional Marketing Lead (LA)

      This is a HotelCrafters position and will be responsible for
      Marketing for The Standard, Hollywood & The Standard, Downtown LA;
      responsible for various aspects of on-property strategic marketing and
      programming, liaising with Sales, Rooms, Food & Beverage, and Events departments,
      handling creative promotions, local campaigns and partnerships, managing all
      local social media outlets, acting as a liaison for all PR and photo shoot

       This position reports directly to the General Manager of
      each property and works in connection with the Standard International Marketing
      team. The ideal candidate is energetic with a passion for culture and a deep
      understanding of Los Angeles. Most importantly, this role must be passionate
      about The Standard and keep all efforts aligned with The Standard’s brand


      • Discover new & nurture existing
        relationships with local partners that bring both culturally relevant and
        brand-aligned events and activations to the property that introduce the brand
        to new guests and create press value

      • Have a strong understanding and influence within
        the social and cultural scene in Los Angeles and beyond. Act as a cultural
        ambassador for the property to continue to create activations and partnerships
        that make The Standard a cultural hub and leader within the industry

      • Oversee the local execution of large scale brand

      • Manage communication, promotion, and invite
        lists for key programming events

      • Support F&B department with programming
        events and execution

      • Field and analyze new events and partnership
        requests for initial review

      • Manage all special project needs including guest
        list management, event production and PR coordination


      • Manage digital media presence and content:
        company website, third party sites

      • Oversee and execute all social media initiatives
        for the property, which includes: Daily posting; setting ambitious growth and engagement goals; ensuring imagery and copy is representative of
        the hotel

      • Manage Facebook ad campaigns with SIM Digital

      • Update all Events + Specials on the hotel
        website on a regular basis


      • Work with Sales and Revenue departments in order
        to create packages and promotions and design communications in order to ensure
        hotel meets revenue goals

      • Manage all promotional packages/campaigns
        including requesting creative, drafting the communication plan and sending a
        marketing recap after it’s been completed

      • Work with the Sales, Revenue and Digital
        Directors to manage all digital marketing efforts, including PPC and other
        digital marketing ads

      • Support F&B and Events departments with
        promotion creation, execution and communication


      • Manage all hotel media/PR requests

      • Oversee all photo and film shoot requests and
        work with PR for approval and execution with the hotel.  Work directly with the property to
        effectively execute the shoot and all its needs

      • Work directly with PR companies to ensure all
        daily property initiatives in terms of hotel and F&B operations are
        communicated in a timely manner

      • Scheduling photography for property events and
        updated stock photography


      • Oversee and be accountable for on-property
        programming, marketing and photo budgets

      • Work with corporate office to ensure inclusion
        of all major hotel activities on Standard Culture and Instagram channels.
        Communicate and educate all corporate office initiatives to the property

      • Generate comprehensive recaps for key

      • Oversee and establish all trade agreements for
        the hotel

      • Oversee all hotel communication (flyers, signs,
        eblast etc.) – work in parallel with the in house design team, respective
        department and the corporate office

      • Manage Donation Requests

      The Ideal Candidate has:

      • At least 5 years of experience in similar

      • Some managerial and supervisory skills   

      • Ability to work well under pressure, attention to detail,
        speed and accuracy

      • Ability to maintain confidentiality of client/guest
        information and pertinent hotel data

      • Excellent communication and
        organizational skills 

      • Knowledge of Microsoft Office products such as
        Excel, Word required. Some design program experience such as InDesign and Photo
        Shop preferred but not required.

      Standard International Management, LLC (the “Company”) is an Equal Opportunity Employer. All employment decisions are to be made without regard to race, color, age, sex, gender, sexual orientation, gender identity or expression, pregnancy, religion, creed, marital status, transgender status partnership status, familial status, national origin/ancestry, alienage or citizenship status, unemployment status, mental or physical disability or medical condition, handicap, military status, veteran’s status, genetic information, status as a victim of domestic violence, status as a victim of sex offenses or stalking, employment status, or any other status protected by federal, state, or local law.


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