New York, NY - The Standard HQ Content Director, Asia

      Job Description:

      We are looking
      for a qualified and passionate Content Director to bring The Standard hotels’
      story to the Asian market and be a part of marketing team of The Standard
      hotels, APAC. Our head office is based in Bangkok, Thailand. The ideal candidate is
      expertise in creative editorial and writing skills for English, Chinese &
      Thai, experience in content marketing, digital & social media, perform well
      under deadlines and details-oriented. The position will also include creating partnerships
      with potential collaborators to maximize exposure and engagement toward target
      audience both local and global. Hence, the candidate who has strong local
      connection with Asian cultural industries (music, art, film, fashion etc.) is preferred.



      • Able
        to identify target customers insights/needs and work closely with
        marketing and sales team to drive brand and sales performance for The
        Standard, APAC.

      • Develop
        integrated content strategy and conduct strategic decision-making across
        all communication channels for The Standard, APAC to ensure it is aligned
        and meets business objectives/goals.

      • Manage
        information sourcing, content calendar, tactical key words,
        copywriting/editorial, content creation/production and implementation both
        offline and online channels.

      • Oversee
        and optimize content performance (brand awareness, sales growth and
        engagement rates etc.) across all media/digital/social media (company
        website, WeChat, Weibo, YouTube, third party sites, OTAs positioning etc.)
        in regard to The Standard, APAC projects.

      • Analyze
        and provide content/digital & social performance reports. Create
        strategy and formulate action plan.

      • Keep up to date to market/media/industry trends as well as
        competitors’ movement.

      • Build
        brand channels as platforms for the collaboration with potential
        collaborators/content creators/partners/influencers, leading to effective
        content creation that meets each business objective.

      • Discover
        new & nurture existing relationships with local partners that bring both
        culturally relevant and brand-aligned events and activations to the property
        that introduce the brand to new guests and create media value

      • Have a
        strong understanding and influence within the social and cultural scene for
        Asian market, neighborhood (of each property in Asia) and beyond. Enhance creating
        activations and partnerships that make the properties in Asia a cultural hub
        within the neighborhood.



      • Over 3 years
        of experience in content marketing/editorial/copywriting, digital
        marketing and social media are beneficial.

      • Bachelor’s
        degree or Master’s degree in Marketing, Branding or Communications.

      • Strong
        analytical skills in research and analysis of business-related content.
        Able to calculate ROI of the content.

      Managerial and
      organizational skills: work well under pressure and deadlines, attention to
      detail, speed and accuracy

      • Exceptional interpersonal and
        communication skills in written and verbal form – both English and Thai.

      • Well
        understanding of the China market, fluent in speaking and writing Chinese
        and familiarity with WeChat and Weibo are advantage.

      • Creative and
        open-minded to interesting ideas for initiating new content.

      • Proficient
        in Ms Word, Power Point and certain software which will enhance
        content creation.

      • Good local connection withi


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