So much of what makes your
product distinctive is your headquarters in Troy, NY. Can you say more about
your life and community there?
Well, Troy is part of what’s known as the Tri-City area. There is Albany, which is the state capital, of course, and then also Troy and Schenectady. They each have their own vibe. Troy, where our brewery is located, is the smallest and most concentrated. It’s also where you see a renaissance happening. The downtown is just a four/five block radius, but a lot of the people who are doing the best “fill in the blank” are in Troy. The best coffee, brewery, natural wine shop, bar... it’s young small business owners who are supportive and collaborative. Because there is so much quality craft in the area, some people call Troy the Brooklyn of upstate. (Laughing) But we don’t.
Good thinking to leave Brooklyn out of it. Tell us more about Troy. What brought you there?
We thought about moving to a lot of places, to Mexico or Joshua Tree, but my (Adam’s) parents are in Upstate New York, so we came here. We ended up staying and started our brewery. My wife Yiyi is a potter and ceramicist. She and I have been herbalists for almost a decade now, and started fermenting shortly after. We moved here in 2016, started doing pop-ups and realized there was a need for high quality fermented food and beverages, other than beer or cider.
And you’re a family-owned business, can you tell us about what that experience has been for you all.
Yeah, so, after doing a few pop-ups we contacted Yiyi’s brothers, Frank and Javi. They moved out in March of 2017, started helping with pop-ups and eventually we found a home for our brewery. The four of us have worked together on creating, making and sharing. Another cool thing is that our brewery in Troy is located in a church, it was The Church of St. Paul. There are 16 artists that permanently have studios in the building. It’s used for events; it’s a very creative and tight community.