I’ve been interested in getting design ‘wrong’ in the same way that words mutate in a game of telephone. Growing up in the Midwest in the '80s, it felt as if information never got over the Appalachian Mountains or the Rockies very clearly. Everything felt to have the same weight; culture seemed to be democratized to the point of grey sludge. But, there is something so right in this wrongness.
When I saw Gardar Eide Einarsson’s instagram image of Christmas ribbon, the post really stuck with me. It reduced “Christmas” to simple geometry that evoked such a specific time and place: it was 60’s Danish design attached to 80’s American commodity. For some reason this design approach seemed like the perfect vehicle to show my favorite things about South Florida: the Everglades and Donk culture. I wanted to present both in a different way, through this unfamiliar, foreign graphic construct.