So why did you both start doing swimwear?
Garrett: I think what it was is back before I started the brand, six years ago, Instagram was pretty important. Right? And I was looking at all these old family photos. I was already very familiar with the family photos but because of Instagram I was going back and looking at them even more as sort of like a Throwback Thursday kind of thing. And the images were so strong, because my mom expertly captured this time of my life. And really, she was capturing all the family members, like all of my uncle, my grandfather, my dad, in this very casual setting; swimming, playing lawn sports, getting ready for dinner, crabbing, fishing, sailing. Because that was downtime and that’s when everyone was together, and so she would take a lot of photos. And my dad and my uncle, and my cousins were all wearing their athletic shorts swimming after running around all day. And I just loved that look so much, I thought this is a great basis for a brand. And, you know, I was already very familiar with what happens after the product is made, from modeling, so from the beginning to the end now, kind of, it had all come together. And swimwear was also something when I was a model I was wearing a lot of. And still do.
Philip: I don’t think I ever saw you with a shirt on back in the day. I’m not surprised that you naturally went in that direction. For me, swimwear was always an essential part of my wardrobe and suitcase. We travelled constantly. And at one point it was whenever I got booked for a job if we’re flying to like St. Barts I would book a one-way ticket, and then research where I would want to travel next, and then have them book me to the next leg. And I pretty much lived out of my suitcase, so the swim trunk was absolutely essential for me. It was my workout clothes, it was my swimwear, I did yoga in it. Sometimes I slept in it. You don’t really need to wash it so much either. It’s pretty low maintenance. And actually, that’s how I started with design, was collaborating with a swimwear friend from Thailand.
How much swimwear is actually in your line? Because you do more than just swimwear.
Philip: We actually just did a small capsule collection, and that was it.
Just for Miami?
Philip: When I first started. So, it was just the capsule collection, no indigo yet, no natural dyes, no traditional textiles. It did quite well. And so for me, the next step was, ‘okay, should I stop here, or should I move on to the next step and try to evolve this?’ And we came across natural dyes, and it just hit a nerve. And I never expected to go in that direction, but I was always interested in design. And it was kind of hard not to be, because we were already in that world, and it was everywhere. And working with the best designers in the world, the stylists, hair and makeup and it was just like an explosion of creativity; it felt very natural.