With streaming services becoming the default way for people to consume music, and iconic record stores disappearing left and right, it seems like a terrible time to get into the business of selling physical copies of music. But John “Brooklyn” Saviola’s lifelong obsession with vinyl–starting from when he got his first set of turntables at age 10–has never been about making money. From digging through flea market crates, to hunting down private collections, to helping run El Donut Shoppe, a mecca of rare grooves in Orlando that he opened last spring with partners Jonathan Santino and Hector Moreno, he’s done it all for the thrill of the hunt and his passion for getting the word out about good music.
Before the Donut Shoppe crew opens their pop-up
at The Standard
Spa, Miami Beach for Winter Music Conference, we talked with Brooklyn
about his love of crate-digging and his store’s snob-free philosophy.